Internet Advertisement Business of CyberAgent, Inc. (Head office: Shibuya-ku, Tokyo; President: Susumu Fujita; listed in the first section of Tokyo Stock Exchange; Stock Code: 4751) has started handling the new advertising format, “Instagram Stories Ads” with a questionnaire function, offered by Facebook®.
This advertising format enables clients to conduct a questionnaire survey targeted at users by affixing questionnaire stamps or inputting questions in the images or videos in the “Instagram Stories Ads.”
In order to start handling this service, we first tested it in a β version, and the results showed that the ad recall lift of the advertising format with the questionnaire function increased by 1.9 times from the regular “Instagram Stories Ads.” As an experience-type ad, the ad content is expected to attract users’ interest, and be an advantageous method for the upcoming marketing activities of advertising companies.
Our company is making efforts to maximize support to companies’ marketing and the advertising effectiveness by offering new marketing services that utilize technologies and creativity.
■Corporate profile of CyberAgent
Corporate Name: CyberAgent, Inc.
Location: 1-12-1 Dogenzaka, Shibuya-ku, Tokyo
Established: Mar. 18, 1998
Capital: 7,203 million yen (As of the end of Dec. 2018)
Representative: Susumu Fujita, President
Business Content: Media Business, Internet Advertisement Business, Game Business, and Investment Development Business
■For inquiries about this news release
Publicity staff of the Internet Advertisement Business Division, CyberAgent, Inc.