CyberAgent, Inc. (Head office: Shibuya-ku, Tokyo; President: Susumu Fujita; listed in the first section of Tokyo Stock Exchange; Stock Code: 4751) has been recognized as a “Diamond Sales Partner” for the second consecutive term and a “Gold Technology Partner” for three straight terms in the “LINE Account Connect” section of “LINE Biz-Solutions Partner Program” that certifies sales or development partners for corporation-targeted services provided by LINE Corporation (Head office: Shinjuku-ku, Tokyo; President/CEO: Takeshi Idezawa).
“Sales Partner” of the “LINE Account Connect” section means a sales partner for ad products and API-related services of LINE, including the official accounts of LINE. This certification section covers advertising services, such as LINE’s official accounts, and certifies partner companies according to such criteria as sales, the number of newly created accounts, and the average Push (including IFA) distribution amount of the accounts they hold. Outstanding firms are recognized and commended as “Diamond” or “Gold” partners.
Certified partners receive some benefits, including the early provision of information on new products, sales support, and invitations to events hosted by LINE, according to their ranks. CyberAgent has been recognized as a “Diamond” partner this term.
CyberAgent has been striving to maximize the effects of advertisements posted by advertisers, by proposing timely promotions based on the advanced capability of managing ads, which is its strong point, production of creatives by taking advantage of media characteristics, and marketing and customer strategies chiefly via accounts of LINE. In order to keep offering high-quality services, CyberAgent will make efforts to enhance the capability of managing programmatic ads in cooperation with its wholly owned subsidiary, CA Advance, Inc., in addition to strengthening the corporate structure.
CyberAgent will make continuous efforts to broadly offer new value of online ads.
What is “LINE Biz-Solutions Partner Program”?
“LINE Biz-Solutions Partner Program” is a program for recognizing and commending ad agencies and service developers for the products and services of “LINE Account Connect,” “LINE Ads Platform,” and “LINE Sales Promotion” which were adopted for the purpose of promoting LINE services targeted at corporations, and actively adding and upgrading their functions. “LINE Sales Promotion,” an in-store promotion solution, was newly added to the program this term.
LINE recognizes enterprises as “Sales Partners,” “Planning Partners,” or “Technology Partners” for “LINE Account Connect,” as “Sales Partners” or “Technology Partners” for “LINE Ads Platform,” and as “Sales Partner” for “LINE Sales Promotion.”
■Corporate profile of CyberAgent
Corporate Name: CyberAgent, Inc.
Location: 1-12-1 Dogenzaka, Shibuya-ku, Tokyo
Established: Mar. 18, 1998
Capital: 7,203 million yen (As of the end of Dec. 2018)
Representative: Susumu Fujita, President
Nature of Business: Media Business, Internet Advertisement Business, Game Business, and Investment Development Business
■For inquiries about this news release
Publicity staff of the Internet Ad Business Division, CyberAgent, Inc.
CyberAgent starts handling the new advertising format, “Instagram Stories Ads” with a questionnaire function, offered by Facebook® --In the β version, ad recall lift increased by 1.9 times from the regular “Instagram Stories Ads”
Mar 07 2019