CyberAgent, Inc. (Head office: Shibuya-ku, Tokyo; President: Susumu Fujita; TSE: 4751) made “iXam Drive,” an operation platform specialized in infeed ads, which is provided by the Internet ad business section, compatible with the “Cross-signal Function” of Facebook advertisement.
The “Cross-signal Function” of Facebook advertisement can be used when an advertiser has the SDK of the app and the tag for the website (Facebook pixel). These are called the app signal and the web signal, respectively. By utilizing both the app and web signals, it would be possible to optimize ad distribution more precisely than the case of using only one of them, and it is expected to enhance the effectiveness of advertisement.
This time, CyberAgent made “iXam Drive,” an operation platform specialized in infeed ads, compatible with the “Cross-signal Function,” and optimized ad distribution by using the app and web signals. As a result, CPA improved by over 125% compared with the case where only one of the signals was used.
CyberAgent will keep striving to maximize the effects of advertisements of advertisers through various efforts, including the provision of new marketing tools, by utilizing advanced technologies.
■ “iXam Drive” is an operation platform specialized in infeed ads, which was recognized in “Facebook Marketing Partners,” a partner program provided by Facebook. In addition to the management function for adding, updating, and deleting ad campaigns and ad sets, it is equipped with the functions to produce reports flexibly, add and replace ads.
■Corporate profile of CyberAgent
Corporate Name: CyberAgent, Inc.
Location: 1-12-1 Dogenzaka, Shibuya-ku, Tokyo
Established: Mar. 18, 1998
Capital: 7,203 million yen (As of the end of Sep. 2018)
Representative: Susumu Fujita, President
Nature of Business: Media Business, Internet Advertisement Business, Game Business, and Investment Development Business
■For inquiries about this news release
Publicity staff of the Internet Ad Business Division, CyberAgent, Inc.