CyberAgent, Inc. (Head office: Shibuya-ku, Tokyo; President: Susumu Fujita; listed in the first section of Tokyo Stock Exchange; Stock Code: 4751) has released “Full Spec Lift Test,” a conversion lift survey service for each ad set in Facebook through its Internet ad business.
A conversion lift survey by Facebook® can be conducted for each campaign or account, but a lift survey for each ad set cannot be carried out.
Meanwhile, “Full Spec Lift Test,” a survey service that has been released by CyberAgent, enables a conversion lift survey for each ad set, so that users can check a rise in conversion for a detailed category, such as gender and age.
By grasping which age group contributes to the increase in conversion for men and women, enterprises can design marketing strategies targeted at appropriate audiences more easily, to maximize the effects of their advertisements.
CyberAgent will make continuous efforts to support the sales promotion of advertisers through various activities, including the provision of new marketing methods, by utilizing its advanced technologies.
■ “Full Spec Lift Test,” a conversion lift survey service for each ad set, is conducted via “iXam Drive,” an operation platform specialized in in-feed ads developed and operated by CyberAgent. “iXam Drive” was recognized as a “Facebook Marketing Partner” in the partner program of Facebook.
・iXam: a platform for comprehensive management of online ads
・WABI SABI’d and KURO OBI’d: tools for automatic bidding for in-feed ads
・iXam Creative Lab.: a creative operation platform specialized in in-feed ads
■Corporate profile of CyberAgent
Corporate Name: CyberAgent, Inc.
Location: 1-12-1 Dogenzaka, Shibuya-ku, Tokyo
Established: Mar. 18, 1998
Capital: 7,203 million yen (As of the end of Jun. 2018)
Representative: Susumu Fujita, President
Nature of Business: Media Business, Internet Advertisement Business, Game Business, and Investment Development Business
■For inquiries about this news release
Publicity staff of the Internet Ad Business Division, CyberAgent, Inc.