CyberAgent starts advertisement distribution through “Facebook Stories” on “iXam Drive,” an operational platform specializing in in-feed advertising

Oct 03 2018

With a proven track record of realizing a CPA of less than 30% and a CTR of over 150% compared to other ad distribution services


CyberAgent, Inc. (Head office: Shibuya-ku, Tokyo; President: Susumu Fujita; listed in the first section of Tokyo Stock Exchange; Stock Code: 4751) hereby announces that, in our Internet Advertisement Business, it has become possible to distribute advertisements through the new feed, “Facebook Stories,” offered by Facebook, Inc. on “iXam Drive,” our operational platform specializing in in-feed advertising.
 
“Facebook Stories Ads” is a new means of advertising that places ads in the “Stories” section displayed on the top of the Facebook news feed. Currently, about 300 million people (*1) use the “Facebook Stories” service every day (*2), and it is expected that the number of users will continue growing.
 
“iXam Drive,” the operational platform specializing in in-feed advertising that our company offers is equipped with not only a management function for adding, updating, and deleting campaigns and ad sets, but also a flexible report function and a function for adding and replacing ads. CyberAgent embarked on advertisement distribution through “Facebook Stories Ads” earlier than any other company, aiming to further improve the effectiveness of Facebook ads. Our “iXam Drive” platform has been certified by Facebook, Inc. in their “Facebook Marketing Partners” program.

Our company placed ads on “Facebook Stories” even during the beta testing, which is the initial stage, through which we have confirmed that “Facebook Stories Ads” has realized a Cost per Acquisition (CPA) of less than 30% and a click-through rate (CTR) of more than 150%, compared to other existing ad distribution services.
 
Making the most of our advanced technological capabilities, CyberAgent will endeavor to maximize the effectiveness of advertisements of advertiser enterprises through various efforts, including provision of a new marketing method.
 
*1 Including “Messenger Stories”
*2 According to Facebook, Inc.


■Related platforms provided, other than “iXam Drive”
・“iXam”: Comprehensive operational platform for online advertising
・“WABI SABI’d” “KURO OBI’d”: Automated bidding tool for in-feed advertising
・“iXam Creative Lab.”: Operational platform for creatives specializing in in-feed advertising
 
■Corporate profile of CyberAgent
Corporate Name: CyberAgent, Inc.
Location: 1-12-1 Dogenzaka, Shibuya-ku, Tokyo
Established: Mar. 18, 1998
Capital: 7,203 million yen (As of the end of Mar. 2018)
Representative: Susumu Fujita, President
Nature of Business: Media Business, Internet Advertisement Business, Game Business, and Investment Development Business
 
■For inquiries about this news release
Publicity staff of CyberAgent, Inc.
E-mail: adtechstudio_pub@cyberagent.co.jp
 

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