CyberAgent Launches Support for Facebook Playable Ads

Aug 03 2018

The test revealed a click-through rate increase of 300% compared to standard ads..

The Internet Advertisement Division of CyberAgent, Inc. (Head office: Shibuya-ku, Tokyo; President: Susumu Fujita; TSE: 4751; “CyberAgent”) has announced the integration of Facebook playable ads into “iXam Drive,” the in-feed ad operation platform.
Playable ads are a new ad format for Facebook News Feed that offers people an interactive experience of the app, before choosing to download the app. It is expected to help drive user's intention for app installs.
CyberAgent was named as official Facebook playable ad partner with creating and managing playable ads and was one of the very first partners to participate in the program’s beta period in Japan. We have been experienced implementing and adopting this new format for both gaming and non-gaming apps. During that time we witnessed increase click-through rate by 300% compared to the usual Facebook ads.
With our high technical capability, we are continually striving to provide the best marketing solutions for maximizing ad effectiveness.
Facebook Marketing Partner
Facebook Playable Ads
“iXam Drive” is an in-feed ad management platform, recognized as “Facebook Marketing Partners.” It offers flexible reporting and management of ad creatives and campaigns.
CyberAgent has a wide array of ad management systems, including “iXam,” a comprehensive management platform for Internet ads, “WABI SABI’d” and “KURO OBI’d,” automatic bidding tools compatible with in-feed ads, and “iXam Creative Lab.,” an ad creative management platform specializing in in-feed ads.

Company Overview
Company Name      CyberAgent, Inc.
Location                 1-12-1 Dogenzaka, Shibuya-ku, Tokyo
Established             March 18, 1998
Capital                   ¥7,203 million (As of March 31, 2018)
Representative        Susumu Fujita, President
Nature of Business   Media Business, Internet Advertisement Business, Game Business, Investment Development Business
For inquiries about this news release
Publicity staff, CyberAgent, Inc.

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