Launch of “Ads linked with the number of tweets,” a service of optimizing creative ads according to the number of tweets in Twitter

Jul 10 2018

To enable the distribution of Twitter-based programmatic ads based on location information, weathers, and climates

The Internet Ad Business Division of CyberAgent, Inc. (Head office: Shibuya-ku, Tokyo; President: Susumu Fujita; listed in the first section of Tokyo Stock Exchange; Stock Code: 4751) released “Ads linked with the number of tweets,” a service of optimizing programmatic ads according to the number of tweets in Twitter.
“Ads linked with the number of tweets,” which has been developed and released by our company, is a service of selecting and distributing ads according to the number of users’ tweets on the timeline while taking into account the number of tweets including specific keywords and location information*, for corporate promotion utilizing Twitter-based programmatic ads. Since ads are chosen and distributed according to users’ voices on a real-time basis, customer engagement will be enhanced.
For example, special ads for high air temperatures will be displayed only in the regions where the number of users’ tweets including “It’s hot” has reached a certain number. Like this, it is possible to distribute ads considering weathers, climates, etc.
This service enables the lump-sum posting and switch of a large amount of ads through “iXam Drive,” a management platform specializing in in-feed ads offered by our company, and realizes speedy, safe operation with fine-tuned ad display patterns.
CyberAgent will keep striving to develop new functions and offer new marketing methods, in order to maximize the effects of corporate sales promotion utilizing the social media, including Twitter.

*Location information added to tweets that is publicly available based on user’s agreement and from which it is impossible to retrieve personal information

What is “iXam Drive,” a management platform specializing in in-feed ads?
This is equipped with the functions to flexibly produce reports, bid for ad spaces, add or replace ads in addition to the management function, including the addition, update, and deletion of ad campaigns and sets.

 “CyberAgent AD.AGENCY,” a website for internet advertisement
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Company Overview
Company Name       CyberAgent, Inc.
Location                 1-12-1 Dogenzaka, Shibuya-ku, Tokyo
Established              March 18, 1998
Capital                    ¥7,203 million (As of March 31, 2018)
Representative         Susumu Fujita, President
Nature of Business   Media Business, Internet Advertisement Business, Game Business, Investment Development Business
For inquiries about this news release
Publicity staff, Internet Advertisement Business Head Office, CyberAgent, Inc.

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