Releasing the app introduction services “Daily Apps” and “Daily Games” targeting the U.S. market
CyberAgent, Inc. (Head office: Shibuya-ku, Tokyo; President: Susumu Fujita; TSE: 4751) established the eighth overseas office in New York for expanding its Internet ad business globally, and released the app introducing services “Daily Apps” and “Daily Games” targeting the U.S. market.
CyberAgent established our footholds for the ad business in San Francisco, Beijing, South Korea, Taiwan, Singapore, and Vietnam, and has been expanding our business globally through local sales activities, the strengthening of programmatic ads and field of ad technologies, etc. based on our meticulous management capability, which has been nurtured in Japan. Our overseas sales account for 9.1% of the total sales (57.2 billion yen) of the ad business in 1Q of 2018.
Recently, the demand for corporate sales promotion utilizing apps has been growing in the U.S., not only from American companies, but also from Asian and European enterprises, which are making inroads into the U.S. market. In these circumstances, our company established a branch in New York as the eighth foothold and started marketing. New York Branch will support inbound and outbound sales promotion with ads in a borderless manner, for local and overseas enterprises.
The app introducing media “Daily Apps” and “Daily Games,” which are to be released in the U.S. market, try to approach users who often use apps and users who are expected to keep using apps by introducing apps with not only text and images but also videos.
New York Branch aims to expand our overseas business by utilizing our capabilities of ad management and media development while maximizing the effects of ads of advertisers as an ad agency and expanding media revenue.
━Outline of 7 overseas offices━
1. New York
Company: CyberAgent NYC, Inc.
Date of Establishment: October 11, 2017
Address: 205 E 42nd St, 20th Floor New York, NY 10017
2. San Francisco
Company: CyberAgent America, Inc.
Date of Establishment: February 7, 2008
Address: 466 Geary st. Suite100, San Francisco, CA 94102
Company: CyberAgent Beijing, Inc.
Date of Establishment: February 6, 2017
Address: Room 335, No. 2, Innoway, No.48 Haidian West St.Haidian District,Beijing,China
Company: CyberAgent, Inc. Korea
Date of Establishment: April 6, 2016
Address: 5F 05-139, 142 Teheran-ro, Gangnamgu, Seoul, Republic of Korea
Company: CyberAgent,Inc. Taiwan Branch
Date of Establishment: September 22, 2015
Address: 7F., No.2, Sec. 5, Xinyi Rd., Xinyi Dist., Taipei City 110, Taiwan (R.O.C.)
Company: CA ADVANCE Vietnam Co., Ltd
Date of Establishment: December 9, 2014
Address: Floor 21 Centec Tower 72‐74 Nguyen Thi Mimh Khai St,Ward 6,Dist 3, HCMC
Company: CyberAgent AD.AGENCY SINGAPORE PTE. LTD.
Date of Establishment: April 26, 2016
Address: 35th Floor UOB Plaza 1 80 Raffles Place Singapore 048624