Report of Twitter event

Oct 16 2018

Daniel Wang, a member of our company spoke at “Start With Twitter” held by Twitter on Sep 21st, 2018.
This is a workshop event for clients which took place to coincide with Tokyo Game Show, and he gave a presentation about marketing utilization strategy on Twitter to Chinese clients.

CyberAgent’s presentation was titled “Twitter's best practices - Japanese mobile game market utilization from pre-registration to aquisition”.
Presentation contents was as follows
・Introduction of CyberAgent
-Position in the market
-Creative and operation structure
・Marketing strategy by utilizing Twitter for gaming clients
- Pre-registration (follower acquisition, direct advertisement etc.)
- Campaigns utilizing automatic retweet tool (Multi-Replier)
・Advertising on Twitter
- KW / handle extraction and creatives by target segments
- Utilization of CyberAgent’s original “Keyword booster”
- Creative optimization techniques to maximize efficiency on twitter
At the end of the presentation, He gave a quiz to the audience and many hands were raised from the participating clients which showed their excitement.
CyberAgent internet ad agency is providing original Twitter operational solutions as follows.
·  Keyword Booster
Acquire the trend keywords rising on Twitter of which everyone is aware and implement inspection & operation according to submission & upload results.
· Twitter River Sampling
Original solution to measure brand lift of campaign on Twitter.
CyberAgent's Internet advertising business headquarters has been strengthening global efforts and developing in various countries including China. We will continue to make efforts to meet the needs of our clients even wider in the future.

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